
TARA LACARNA
WORK EXPERIENCE
Customer Success Strategy Consultant (Independent), 2024-Present | Remote
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Advised early- and growth-stage SaaS companies on enterprise CS strategy, operational model, and scalable growth readiness, improving adoption, net revenue retention, and team alignment.
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Designed and implemented onboarding, enablement, and lifecycle frameworks to create repeatable processes, boost efficiency, and support enterprise expansion.
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Partnered with Product and Engineering to translate customer insights into roadmap priorities, usability improvements, and training content.
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Developed playbooks, workflows, and knowledge systems to standardize best practices and accelerate team readiness.
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Supported leadership by tracking KPIs and operational metrics, providing actionable insights for process optimization.
Owl Health, Senior Director of Customer Success, 2019-2014 | Remote
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Led enterprise CS team for 50 hospitals/health systems and 30 accounts averaging $150K ARR, increasing gross margin from 40% to 65% through improvements in healthcare delivery environments.
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Designed and scaled lifecycle strategies, onboarding programs, and enablement frameworks, guiding hospitals and health systems through EHR integration and adoption, driving 75% upsell conversion and repeatable engagement while improving net revenue retention.
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Partnered with Product, Engineering, and Clinical teams to build dashboards, reporting, and playbooks that informed strategy, optimized processes, and enhanced cross-functional alignment.
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Developed standardized workflows, knowledge systems, and mentoring programs to improve consistency, efficiency, and team execution.
Convoso, Director of Customer Success and Customer Support, 2018 | Los Angeles, CA
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Led 10-member U.S. and international CS and Support teams for 150 accounts totaling $5.5M ARR, managing performance, development, and operations.
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Implemented CS software, playbooks, health ratings, and reporting systems to reduce management effort by 50%, standardize workflows, and enhance operational efficiency and team enablement.
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Deployed NPS and CSAT tracking, increasing loyalty scores by 50% and support satisfaction to 95% in four months.
Actiance, Director of Customer Success, 2017-2018 | Remote
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Directed CS for 200 accounts, including $14M ARR flagship client, driving adoption, satisfaction, and retention.
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Developed scalable CS frameworks and processes to support team expansion, workflow standardization, and enablement for future growth.
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Served as primary contact for the largest enterprise client, providing strategic guidance across business units to drive adoption and engagement.
Cedexis, Customer Success Consultant, 2017 | Remote
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Advised executive leadership on CS program design, performance metrics, and renewal/churn forecasting to improve retention and operational visibility.
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Designed scalable customer lifecycle programs, including segmentation, health scoring, touchpoint cadences, and renewal forecasting for 200 accounts totaling $12M ARR.
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Delivered actionable insights and frameworks to support future team expansion, internal enablement, and standardized processes.
Conviva, Director of Customer Success, 2014-2016 | Remote
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Recruited, trained, and led a 13-member global Customer Success team managing 200 accounts with $33M ARR, increasing revenue in 40% of the customer base and boosting retention from 74% to 96.4% in six months.
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Implemented enablement frameworks including sales handoffs, onboarding, engagement cadences, usage campaigns, QBRs, and renewals to drive satisfaction, growth, and retention.
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Developed standardized workflows, playbooks, and reporting to support scalability, operational efficiency, and enablement.
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Earned the company’s inaugural Leadership Award (November 2014).
Conviva, Senior Manager of Customer Success, 2012-2014 | Remote
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Managed a $10.5M enterprise portfolio including HBO, NBC, CBS, NFL, Fox, Yahoo, and Microsoft; consistently exceeding satisfaction and expansion targets with 100% retention.
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Authored 30+ customer-facing guides and 50+ internal training documents; designed and delivered Sales Technical Training and contributed to New Hire and technical training.
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Led a Salesforce overhaul enabling CSMs to identify expansion opportunities and provide Product with actionable insights for roadmap and release planning.
Earlier Career: Digital Media & Streaming Operations leadership roles at Technicolor and Ascent Media, 2007-2012 - focused on operational optimization, cross-functional team leadership, and process improvement.
EDUCATION, SKILLS, & TECHNOLOGIES
Education
BA - Music, Radio, Television – Magna Cum Laude, University of Houston
Professional Affiliation
Executive Member, Customer Success Association
Skills
Customer Success strategy, Net revenue retention, Revenue expansion & upsell, Revenue growth, Strategic advisory, Strategic enablement, Lifecycle strategy & architecture, Program design, Playbook development, Customer journey mapping, Customer onboarding, Cross-functional alignment, Executive stakeholder management, Organizational design, Operational scaling, KPI development, Process optimization, Change management, Training framework development
Technologies
Customer Success Platforms (Gainsight, Totango, PlanHat, Strikedeck, ClientSuccess, Amity), CRM & Support (Salesforce, HubSpot, Zendesk), Project & Collaboration (JIRA, Asana, Confluence, Google Workspace, Microsoft 365), AI & AI-Assisted Tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, DeepSeek, Chorus, Transcribe AI, Summary AI)